Sensory Insights is a consumer sensory research company, providing research conducted to the highest standards in food, beverage, personal care, and other fast moving consumer goods.
When developing or optimising consumer products, understanding the consumer’s sensory experience is vital to success. Sensory Insights conducts research on all elements of this experience. For products to attract initial purchase, the concept, brand, advertising, packaging, etc must entice the consumer. Once purchased, it is the sensory experience of the product itself that will drive potential repeat purchase, or drive the consumer away. Sensory Insights works with leading multinational and locally based producers in optimising their products, so to maximise repeat purchase.
Our research is founded on two key principles: a) precise measurement of the consumer response and b) delivery of insightful analysis based on extensive knowledge and experience.